{"id":19685,"date":"2023-07-20T11:17:20","date_gmt":"2023-07-20T14:17:20","guid":{"rendered":"https:\/\/www.agroeducacion.com\/website\/?p=19685"},"modified":"2023-08-01T14:46:40","modified_gmt":"2023-08-01T17:46:40","slug":"hay-mercado-o-no-hay-mercado","status":"publish","type":"post","link":"https:\/\/www.agroeducacion.com\/website\/hay-mercado-o-no-hay-mercado\/","title":{"rendered":"\u00bfHay mercado o no hay mercado?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/africa-1024x427.png\" alt=\"\" class=\"wp-image-19786\" srcset=\"https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/africa-1024x427.png 1024w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/africa-300x125.png 300w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/africa-768x320.png 768w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/africa-1536x640.png 1536w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/africa.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Por Gustavo Picolla \u2013 Consultor | Director Agromanagement Agroeducacion<\/strong><\/p>\n\n\n\n<p id=\"viewer-bcf76\">Una empresa de calzado contrat\u00f3 y envi\u00f3 a un empleado a explorar el potencial mercado de negocios en un pa\u00eds africano. Cuando el nuevo vendedor lleg\u00f3 a la primera ciudad que visitar\u00eda, pudo observar que la mayor\u00eda de la gente andaba descalza, lo cual lo decepcion\u00f3 y frustr\u00f3, por lo que decidi\u00f3 renunciar de inmediato, enviando su renuncia en estos t\u00e9rminos \u201c\u2026 imposible vender zapatos, aqu\u00ed nadie los utiliza, todos andan descalzos\u201d.<\/p>\n\n\n\n<p id=\"viewer-fnl1m\">La empresa contrat\u00f3 a otro vendedor, quien al llegar a \u00c1frica, tambi\u00e9n pudo observar que la gente en su mayor\u00eda no utilizaba zapatos, lo cual represent\u00f3 para \u00e9l \u2013 a diferencia del anterior vendedor &#8211; una gran oportunidad, expresando en una correspondencia enviada a su compa\u00f1\u00eda:<\/p>\n\n\n\n<p id=\"viewer-8shq5\">\u201c\u2026 prep\u00e1rense para producir, porque aqu\u00ed existe un gran mercado, casi nadie tiene zapatos\u201d.<\/p>\n\n\n\n<p id=\"viewer-b3nk7\">Ambos&nbsp;vendedores&nbsp;observaron&nbsp;lo&nbsp;mismo,&nbsp;pero&nbsp;usaban&nbsp;diferentes&nbsp;anteojos.&nbsp;Los&nbsp;anteojos&nbsp;con&nbsp;los&nbsp;que&nbsp;observamos&nbsp;son&nbsp;nuestras&nbsp;creencias.<\/p>\n\n\n\n<p id=\"viewer-cur7n\">Como\u00a0dice\u00a0Stephen\u00a0Covey:<\/p>\n\n\n\n<p id=\"viewer-cur7n\">\u201cpensamos\u00a0que\u00a0vemos\u00a0al\u00a0mundo\u00a0como\u00a0es,\u00a0cuando\u00a0de\u00a0hecho\u00a0vemos\u00a0el\u00a0mundo\u00a0como\u00a0somos\u00a0nosotros\u201d<\/p>\n\n\n\n<p id=\"viewer-4qv7n\">Nuestras&nbsp;creencias&nbsp;se&nbsp;van&nbsp;formando&nbsp;a&nbsp;medida&nbsp;que&nbsp;transcurre&nbsp;nuestra&nbsp;vida.&nbsp;La&nbsp;familia&nbsp;donde&nbsp;nacimos,&nbsp;los&nbsp;amigos&nbsp;que&nbsp;tenemos,&nbsp;la&nbsp;escuela&nbsp;y&nbsp;la&nbsp;universidad&nbsp;donde&nbsp;nos&nbsp;formamos,&nbsp;los&nbsp;libros&nbsp;que&nbsp;leemos,&nbsp;las&nbsp;pel\u00edculas&nbsp;que&nbsp;miramos,&nbsp;las&nbsp;personas&nbsp;que&nbsp;admiramos.&nbsp;Todo&nbsp;influye&nbsp;para&nbsp;desarrollar&nbsp;nuestras&nbsp;creencias,&nbsp;empezamos&nbsp;a&nbsp;aceptarlas&nbsp;como&nbsp;reales&nbsp;y&nbsp;no&nbsp;las&nbsp;cuestionamos.&nbsp;Dir\u00eda&nbsp;que&nbsp;terminamos&nbsp;actuando&nbsp;sin&nbsp;pensar&nbsp;en&nbsp;ellas.<\/p>\n\n\n\n<p id=\"viewer-en6c1\">Las&nbsp;creencias&nbsp;nos&nbsp;generan&nbsp;emociones&nbsp;que&nbsp;nos&nbsp;predisponen,&nbsp;o&nbsp;no,&nbsp;a&nbsp;accionar&nbsp;y&nbsp;obtener&nbsp;resultados.&nbsp;El&nbsp;primer&nbsp;vendedor&nbsp;al&nbsp;ver&nbsp;el&nbsp;mundo&nbsp;crey\u00f3&nbsp;que&nbsp;no&nbsp;hab\u00eda&nbsp;posibilidades&nbsp;de&nbsp;venta&nbsp;eso&nbsp;lo&nbsp;decepcion\u00f3,&nbsp;lo&nbsp;frustr\u00f3&nbsp;y&nbsp;tom\u00f3&nbsp;la&nbsp;determinaci\u00f3n&nbsp;de&nbsp;renunciar.&nbsp;As\u00ed&nbsp;es&nbsp;como&nbsp;funcionamos.&nbsp;Si&nbsp;ud.&nbsp;cree&nbsp;que&nbsp;con&nbsp;su&nbsp;equipo&nbsp;de&nbsp;trabajo&nbsp;no&nbsp;lograr\u00e1&nbsp;las&nbsp;metas,&nbsp;pues&nbsp;lo&nbsp;queocurrir\u00e1&nbsp;es&nbsp;que&nbsp;no&nbsp;las&nbsp;lograr\u00e1.&nbsp;Si&nbsp;cree&nbsp;que&nbsp;su&nbsp;empresa&nbsp;no&nbsp;va&nbsp;a&nbsp;crecer&nbsp;por&nbsp;la&nbsp;situaci\u00f3n&nbsp;econ\u00f3mica,&nbsp;eso&nbsp;suceder\u00e1.&nbsp;Y&nbsp;cuando&nbsp;sucede,&nbsp;refuerza&nbsp;la&nbsp;creencia&nbsp;generando&nbsp;un&nbsp;c\u00edrculo&nbsp;vicioso.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u2193<\/strong> <strong>Gesti\u00f3n Exitosa de la Empresa Agropecuaria<\/strong> <strong>en Diferido \u2193<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.agroeducacion.com\/website\/gestion-exitosa-de-la-empresa-agropecuaria\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"179\" src=\"https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/07\/liderazgo-en-diferido.gif\" alt=\"\" class=\"wp-image-19686\"\/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"viewer-f1hsh\">Ahora,&nbsp;\u00bfporqu\u00e9&nbsp;ante&nbsp;mismas&nbsp;situaciones&nbsp;hay&nbsp;personas&nbsp;que&nbsp;logran&nbsp;resultados?&nbsp;Las&nbsp;personas&nbsp;somos&nbsp;parecidas,&nbsp;tenemos&nbsp;capacidades,&nbsp;posibilidades,&nbsp;hasta&nbsp;nuestros&nbsp;cerebros&nbsp;se&nbsp;parecen.&nbsp;Lo&nbsp;que&nbsp;difiere&nbsp;es&nbsp;el&nbsp;software,&nbsp;las&nbsp;creencias.&nbsp;Entonces&nbsp;no&nbsp;se&nbsp;trata&nbsp;detener&nbsp;mucha&nbsp;suerte&nbsp;o&nbsp;nada&nbsp;de&nbsp;suerte,&nbsp;es&nbsp;un&nbsp;tema&nbsp;de&nbsp;enfoque.<\/p>\n\n\n\n<p id=\"viewer-cn6s9\">Por&nbsp;lo&nbsp;tanto,&nbsp;cuando&nbsp;no&nbsp;obtenemos&nbsp;los&nbsp;resultados&nbsp;que&nbsp;queremos&nbsp;obtener&nbsp;debemos&nbsp;analizar&nbsp;si&nbsp;nuestras&nbsp;creencias&nbsp;est\u00e1n&nbsp;alineadas&nbsp;con&nbsp;ellos.<\/p>\n\n\n\n<p id=\"viewer-7p5fc\">Como&nbsp;dice&nbsp;Andr\u00e9&nbsp;Gide:<\/p>\n\n\n\n<p>\u201cLa&nbsp;creencia&nbsp;que&nbsp;se&nbsp;convierte&nbsp;en&nbsp;verdad&nbsp;para&nbsp;m\u00ed\u2026es&nbsp;aquella&nbsp;que&nbsp;me&nbsp;permite&nbsp;hacer&nbsp;un&nbsp;mejor&nbsp;uso&nbsp;de&nbsp;mi&nbsp;fuerza,el&nbsp;mejor&nbsp;medio&nbsp;de&nbsp;poner&nbsp;en&nbsp;acci\u00f3n&nbsp;mis&nbsp;virtudes\u201d<\/p>\n\n\n\n<p id=\"viewer-fir4a\">Ah\u00ed&nbsp;radica&nbsp;una&nbsp;de&nbsp;las&nbsp;claves&nbsp;de&nbsp;la&nbsp;efectividad,&nbsp;reflexionar&nbsp;sobre&nbsp;nuestras&nbsp;creencias&nbsp;y&nbsp;de&nbsp;ser&nbsp;necesario&nbsp;cambiarlas&nbsp;para&nbsp;lograr&nbsp;los&nbsp;resultados&nbsp;que&nbsp;queremos&nbsp;lograr.<\/p>\n\n\n\n<p id=\"viewer-5jp0o\">Entonces,&nbsp;c\u00f3mo&nbsp;cambiar&nbsp;la&nbsp;creencia?<\/p>\n\n\n\n<p id=\"viewer-a1e8e\">No&nbsp;es&nbsp;f\u00e1cil&nbsp;cambiar&nbsp;una&nbsp;creencia,&nbsp;m\u00e1s&nbsp;cuando&nbsp;nos&nbsp;resulta&nbsp;verdadera&nbsp;(\u00bfser\u00e1&nbsp;esta&nbsp;una&nbsp;creencia&nbsp;a&nbsp;cambiar?).&nbsp;Sin&nbsp;embargo,&nbsp;te&nbsp;voy&nbsp;a&nbsp;dejar&nbsp;una&nbsp;ayuda.<\/p>\n\n\n\n<p id=\"viewer-4nl9n\">Si&nbsp;no&nbsp;logras&nbsp;los&nbsp;resultados&nbsp;esperados,&nbsp;pone&nbsp;en&nbsp;duda&nbsp;t\u00fa&nbsp;creencia.&nbsp;Escrib\u00ed&nbsp;la&nbsp;creencia&nbsp;contraria&nbsp;y&nbsp;preg\u00fantate:&nbsp;\u00bfLograr\u00eda&nbsp;los&nbsp;resultados&nbsp;si&nbsp;adopto&nbsp;esta&nbsp;creencia?&nbsp;Si&nbsp;la&nbsp;respuesta&nbsp;es&nbsp;s\u00ed,&nbsp;pues&nbsp;entonces&nbsp;ad\u00f3ptala. &nbsp;Tal&nbsp;vez&nbsp;tu&nbsp;creencia&nbsp;original&nbsp;est\u00e1&nbsp;muy&nbsp;arraigada&nbsp;y&nbsp;utilices&nbsp;el&nbsp;truco&nbsp;de&nbsp;reinterpretar&nbsp;la&nbsp;nueva&nbsp;creencia&nbsp;para&nbsp;que&nbsp;se&nbsp;adapte&nbsp;a&nbsp;tu&nbsp;convicci\u00f3n.&nbsp;De&nbsp;ser&nbsp;as\u00ed,&nbsp;estar\u00edas&nbsp;en&nbsp;el&nbsp;mismo&nbsp;lugar&nbsp;y&nbsp;nada&nbsp;cambiar\u00e1.<\/p>\n\n\n\n<p><em>\u201cSomos lo que pensamos. Todo lo que somos surge de nuestros pensamientos. Con nuestros pensamientos, hacemos nuestro mundo\u201d Buda<\/em><\/p>\n\n\n\n<p id=\"viewer-8h6a5\">Nadie&nbsp;te&nbsp;obliga&nbsp;a&nbsp;seguir&nbsp;teniendo&nbsp;las&nbsp;creencias&nbsp;que&nbsp;limitan&nbsp;tu&nbsp;accionar.&nbsp;Eres&nbsp;el&nbsp;art\u00edfice&nbsp;detu&nbsp;destino,&nbsp;eso&nbsp;depende&nbsp;de&nbsp;tus&nbsp;elecciones.&nbsp;Y&nbsp;la&nbsp;base&nbsp;de&nbsp;tus&nbsp;elecciones,&nbsp;son&nbsp;tus&nbsp;creencias.<\/p>\n\n\n\n<p id=\"viewer-c3k73\">Entonces,&nbsp;\u00bfhay&nbsp;mercado&nbsp;o&nbsp;no&nbsp;hay&nbsp;mercado?<\/p>\n\n\n\n<p><strong>Por Gustavo Picolla \u2013 Consultor | Director Agromanagement Agroeducacion<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u2193\u2193 Forma parte de AgroEducaci\u00f3n \u2193\u2193<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.agroeducacion.com\/website\/red-agroeducacion\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"136\" src=\"https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/04\/Captura-de-Pantalla-2023-04-10-a-las-08.27.21-1024x136.png\" alt=\"\" class=\"wp-image-18863\" srcset=\"https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/04\/Captura-de-Pantalla-2023-04-10-a-las-08.27.21-1024x136.png 1024w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/04\/Captura-de-Pantalla-2023-04-10-a-las-08.27.21-300x40.png 300w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/04\/Captura-de-Pantalla-2023-04-10-a-las-08.27.21-768x102.png 768w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/04\/Captura-de-Pantalla-2023-04-10-a-las-08.27.21-1536x203.png 1536w, https:\/\/www.agroeducacion.com\/website\/wp-content\/uploads\/2023\/04\/Captura-de-Pantalla-2023-04-10-a-las-08.27.21-2048x271.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Por Gustavo Picolla \u2013 Consultor | Director Agromanagement Agroeducacion Una empresa de calzado contrat\u00f3 y envi\u00f3 a un empleado a explorar el potencial mercado de negocios en un pa\u00eds africano. Cuando el nuevo vendedor lleg\u00f3 a la primera ciudad que visitar\u00eda, pudo observar que la mayor\u00eda de la gente andaba descalza, lo cual lo decepcion\u00f3 &hellip;<\/p>\n","protected":false},"author":207,"featured_media":19786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-19685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/posts\/19685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/comments?post=19685"}],"version-history":[{"count":3,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/posts\/19685\/revisions"}],"predecessor-version":[{"id":19806,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/posts\/19685\/revisions\/19806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/media\/19786"}],"wp:attachment":[{"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/media?parent=19685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/categories?post=19685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agroeducacion.com\/website\/wp-json\/wp\/v2\/tags?post=19685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}